Team USA Partnership
Out-of-home, print, & digital
Honda asked us for custom signage to promote their Team USA sponsorship during the 2026 Winter Olympics and Paralympics.
Our displays had a lot to connect between the Olympics, the vehicles clients chose to feature, and of course the NHL games where our ads would live. We leveraged product benefits to channel themes of competition, gameplay, and championship.
360 Rings
The rings wrapping the arena’s interior were our main event. We created clean animations that could be enjoyed on all sides of the arena, using elegant movement without sacrificing playfulness.
Game Day Program
These print ads went in booklets distributed at games. Who knew hockey had Playbills?
Since we had space for full images and body copy, we took advantage of visual-verbal connection. My fave is the “Clutch Player” in low gear.
Digitally Enhanced Dasher Boards
These banners around the rink are digitally added to Ducks game livestreams. We coordinated these concepts with the vibe of the 360 rings for the folks at home.
