Digital display, rich media, & paid social
For Honda’s first EV, we created digital and social components of a campaign that celebrated a milestone on the road to the brand’s carbon-neutral goal.
Keep Dreaming
This was our response to decades of skeptics who told Honda to “keep dreaming.” We tied our digital displays into coinciding brand work, including this hand-drawn mural depicting powerful moments in Honda history.
We brought the illustrations to life with twinkling stars and preserved the painted texture for that dreamy effect.
Zero Emissions, All Honda
To officially introduce the EV, we created a product-first banner emphasizing what we knew people would love the most about it: that it’s a Honda.
Prompted by Dreams
When the Prologue officially went on sale, we used AI hallucinations to imagine visual representations of the vehicle’s features.
Normally, it’s tricky translating a 16:9 spot to social, but this time, we got to generate vertical versions of the backgrounds.
Try to spot each setting:
Comfort World, for the Prologue’s comfy class-leading space
Highway World, a futuristic interstate as sleek as the Prologue itself
Electric World, representing EV power
Map World, a new kind of paper plane modeled after the Google Maps UI
Dealership World, which shows that with a Honda EV, you can road trip anywhere
We featured the soft clouds of Comfort World on our rich media layouts. We loved how mesmerizing the pink shades were beside the Prologue’s premium color, North Shore Pearl. On screen, the colors were kismet.
AD: Sol Jeane