Digital Display, Rich Media, & Paid Social
For Honda’s first EV, we created a three-part campaign that celebrated innovation on the way to the company’s carbon-neutral goal.
Keep Dreaming
We tied our digital concept into simultaneous brand work for Honda, including this hand-drawn mural detailing powerful moments in Honda history.
We brought the illustrations to life with twinkling stars and preserved the painted texture for that dreamy effect.
Zero Emissions, All Honda
To officially introduce the EV, we emphasized what we knew people would love the most about it: that it’s a Honda.
Prompted by Dreams
When the Prologue officially went on sale, we used AI hallucinations to imagine visual representations of the vehicle’s features.
We featured the soft clouds of Comfort World on our rich media layouts. We loved how eye-catching the teal and pink were together.
AD: Sol Jeane