These days, I’m all about
My AD Sol and I work on vehicle launches, sales events, and them fun big-idea campaigns.
Unstoppable Dreams
2025 INDIE Awards – Best Creative Audiovisual & Digital (Silver)
Failure is inevitable. Victory is not. But Honda is about the guts it takes to keep dreaming.
Universal rule for this site: Click to play. (Remember, it’s 2008. My computer skills aren’t up to snuff yet.)
Prologue
When Honda launched its first electric SUV, we built digital and social components for this sprawling, three-part campaign.
3/ “Prompted by Dreams” vehicle launch
For the official launch, we adapted an AI-generated spot to social. The backgrounds imagine visual representations of the Prologue’s features.
We created 3 versions, each targeting a different audience.
1/ “Keep Dreaming” brand campaign
We tied our campaign into simultaneous brand work for Honda, including this hand-drawn mural detailing powerful moments in Honda history.
2/ Prologue product campaign
We focused on what we knew people would love about this EV—that it’s a Honda.
Happy Honda Days
The holidays! They brief every July.
For three years, we’ve reminded screens everywhere of the true meaning of Christmas: a great deal on a new Honda.
2022/ Make Holiday Memories
We invoked warm and fuzzy holiday memories with hanging Polaroids.
2023/ Happy ____ Days
We highlighted the variety of Honda vehicles fit for any holiday tradition.
2024/ The Honda of Your Dreams
We imagined dreamy holiday-themed worlds designed for the Honda lineups. At the end, we tied them all together in a trippy, festive dreamaverse.
2023/ Happy ____ Days social
We got creative with dynamic diptych and triptych techniques to fit these custom-designed supers in a vertical format.
2024/ The Honda of Your Dreams social
To keep focus on the fantasy, we went simple with a 1x1 crop and blurred background.
The VO calls out defining characteristics of each vehicle. Clients love an adjective.
The Great Gallery of Banners
There are plenty more digital animations to go around. Have a looksie!
Honda Insurance
Honda Finance came to us with a surprising ask: lifestyle assets for their new insurance website. We created a heartfelt, relatable vibe that felt true to the brand.
btw,
I drive an HR-V. Her name is Catbug. #brandloyalty
click meeeeeeee